You're ready to land your first client.
You're great at what you do, but you want to explore getting work outside of your 9 to 5 so that you can generate additional income, have more freedom and see if the entrepreneur life is a good fit for you.
But the list of marketing and business launch tasks seems unending and you're overwhelmed by all of the moving parts.
Working for yourself isn't easy, but it doesn't have to be so complicated.
What you need is a streamlined and strategic process and supportive community to learn what it takes to thrive as an entrepreneur and launch confidently.
when you have the tools to think and act like an entrepreneur you can:
Be at the helm of creating your own financial security
Choose to lean out of workplaces that don’t support you
Be location independent and work from wherever
Take on the amount and type of work that fits your lifestyle
Have the time to take better care of yourself and your loved ones
Be confident knowing that no matter what life changes happen, you can make it on your own
"I didn't have a roadmap and now I do."
Before working with Titilayo, I was having a hard time figuring out my niche. Over the course of working together, I have narrowed my niche; determined the cost value of my services; and learned about designing a marketing strategy. My perspective has definitely shifted from hesitant entrepreneur to confident consultant, and I have several new prospects.
I did not have a roadmap and now I do. Titilayo has been exactly what you need a coach to be...knowledgeable, encouraging, energetic, resourceful and flexible. I am so appreciative and better off for having taken part in the process.
—M.J. Lane, Trust Administrator & Attorney
the own your Expertise® method
A Smart and Strategic Launch
Part personal development, part business development, in this 8-week online group experience, you'll learn the business foundations and leadership skills to land your first client:
Nail your niche
We'll start by getting clear on your strengths, your business idea and the market opportunity.
connect & validate
You'll connect with prospects and validate your idea through our custom research protocol and insightful conversations with customers who fit your ideal client profile.
CRAFT A plan
We'll determine your business model and craft a marketing and outreach plan for your launch. You will also work with our finance expert to create a transition plan for moving from employee to entrepreneur.
Launch & learn
You'll launch in 6-12 months and refine your product or service based on the feedback and key metrics. We approach business building as an interactive process and focus on how you can continuously improve from one phase to the next.
THINK LIKE A BOSS
We believe that business development is personal development. You'll get coaching on personalized habits and practices you'll need to cultivate to become the leader you're meant to be.
meet your coach
Titilayo Tinubu Ali
I believe that when more women of color have the tools of entrepreneurship, we'll be better positioned to rise into leadership, lean out of workplaces when we need to, and experience the freedom and flexibility of working on our own terms. That's why I'm thrilled that you're interested in joining us in the next cohort of the Accelerator!
I founded Own Your Expertise® because it was the exact support I needed when I launched into entrepreneurship 15 years ago. I ventured into entrepreneurship early on in my career, founding a communications firm for nonprofits just a year out of college. I would go on to extend my client base into three major southeastern media markets (Atlanta, GA; D.C.; Charlotte, NC).
That entrepreneurial fervor never left me, and I've continued to consult alongside my career as a corporate and intellectual property attorney, researcher and writer. I earned my B.A. from Spelman College, my master's degree from Columbia University, my law degree from UC Berkeley School of Law, and I'm a certified entrepreneurship instructor for small businesses.
I have personally coached attorneys, doctors, accountants, organizational development experts, curriculum designers and many others through my Own Your Expertise® method of moving from idea to business implementation.
Despite the overwhelm and nervousness you may be feeling right now, know that your career has already proven that you have what it takes. We're all waiting for you to step forward and solve problems in the way that only you can.
Let's get you on track to package, price and position your expertise so that you can launch into business, rise into leadership and work on your own terms when you're ready. Hope to see you inside the Accelerator!
Here's everything you get when you join the Accelerator:
The Own Your Expertise® Accelerator is an 8-week online learning and group coaching experience for women who want to learn the tools of business building so they can have more freedom, flexibility and agency to work on their own terms.
Part personal development, part business development
Over the course of six core modules, you will work on unlearning the habits and limiting beliefs of an employee mindset while learning and implementing the foundational practices of working for yourself.
We will cover:
- Identifying your niche
- Researching your target audience
- Validating your business idea
- Packaging your skills into a product or service
- Selling your offers
- Financial planning for the transition from employee to entrepreneur
- Thriving in your current job in the meantime
Trainings are released in weekly modules and consist of structured lessons, easy-to-follow templates, resource lists and guided reflections to support you.
You should expect to set aside 2-3 hours each week for absorbing and implementing the materials.
Participate online from anywhere
All of the training is housed online in a private student portal where you can view the course videos, download accompanying worksheets, compare notes, connect with others and return to the materials whenever you need to.
bi-weekly Coaching and ongoing community to support you along the way
The Accelerator also includes bi-weekly group coaching sessions with Titilayo where she answers questions, supports you in moving through roadblocks and provides strategic guidance to keep you on track towards your goals.
When you enroll in the Own Your Expertise® Accelerator, you get lifetime access for as long as the program exists. You'll be able to hop on our bi-weekly coaching calls in any future cohort, get access to any future program updates, and continually benefit from our growing community of entrepreneurial women of color.
The program runs for 8 weeks beginning July 9, 2018. Lessons are released on Mondays as recorded videos that you can access and watch inside of the student portal on your own time. Bi-weekly Q&A coaching calls are held every other Wednesday from 7-8:30pm ET. All Q&A calls will be recorded and stored in the student portal if you’re not able to attend live.
WHO THIS PROGRAM IS FOR
The Own Your Expertise® Accelerator is for women of color who are either interested in starting or are at an early stage of starting (1-5 years in) businesses founded on their expertise: aspiring consultants, solo practitioners, trainers, coaches, expert speakers.
This program is also for you if you want to stay at your job, and you want to explore ways that you can leverage your expertise through speaking, consulting, books, or conducting trainings outside of your full-time work.
By the end of the Accelerator, you will:
- Have a clear grasp of your unique profitable niche
Know exactly what you will sell, how you will sell it, and who you will sell it to
Have a clear financial picture of what it will take to transition from your current income into consulting
Be confident in the contribution you bring to the table and be equipped to communicate your value
Have a supportive, diverse community of aspiring women entrepreneurs cheering you on for the rest of your journey
Before June 15 (savings of $250), the investment in this 8-week group training program, bi-weekly coaching and ongoing community for the lifetime of the program is $1,500 or four monthly installments of $397.
We know the results participants get when they engage in the program, and we stand behind this program 100%. That's why we offer a satisfaction guarantee. Here's how it works: Participate in the first two modules of the accelerator and complete your coursework. If you no longer feel that the Accelerator is right for you, send an email to email@example.com with your completed coursework within two weeks of the start of the live program, and we'll send you a swift and complete refund.
If this programs feels like a yes, then we'd love to have you join us. The first step is to submit an application.
Have questions before APPLYING?
Check out the FAQ and email us at firstname.lastname@example.org if your question isn't answered. We will arrange a short phone call to help you determine if the Own Your Expertise® Accelerator is a good fit for your needs.
Clarity, Confidence, Profit
Before working with Titilayo, I wasn't sure where to start, how to organize, or what was possible in the consulting field. I lacked knowledge of a succinct system to get me to the place of starting and was unclear about the path to consulting.
Over the course of working with Titilayo, I developed a clear vision for how I will start consulting, where this could possibly lead, and I reaffirmed my value in the space I intend to consult in. My first consulting gig is actually in the works, and I feel like a world of opportunities opened up.
—Jenay Sermon, Ph.D., Education Researcher and Innovator
Before my strategy session with Titilayo, I struggled with identifying what skills and services I have to share outside of my 9 to 5.
The strategy session helped me realize that I have so much experience that I can offer to potential clients. Because of our session, I now see new opportunities at every turn.
Titilayo is a dream to work with. She is warm, knowledgeable and relatable. I appreciated that she prepared for our session by researching my work and offering pointed guidance and suggestions. I highly recommend you work with Titilayo!
—Chantá Parker, Attorney & Creator at Memo to Mattie
I had been in business before, and I was mentally ready to start another business, but I was struggling with structure and developing a focused strategy for how to begin.
Through our work together, I've learned not to be a perfectionist and to build, measure, learn and repeat. I now believe that I'm expert enough, I'm organized financially, and I've identified my niche.
Just two months after working with Titilayo, I submitted my first proposal, gained my first paying clients and turned a profit for the first time in my business. I'm officially an entrepreneur again!
—Deanna Mason, Creator and Founder of Refreshed Moms
I'm not a woman of color. Can I still join?
Of course! While women of color are the primary target of our coaching services and trainings, our programs and coaching are open to everyone.
I'm not sure I'm ready to leave my job. Is the Accelerator for me?
Not only is the Accelerator perfect for you, but you're in a great place. Many underestimate the importance of thinking and being entrepreneurial while you are on your job so that you've developed that muscle when it comes to making a transition. Some of our students have started our trainings thinking they would transition into entrepreneurship soon, and then later realized that they could use these tools to rise into greater leadership on their current jobs. So, yes, this program is also for you if you want to stay at your job and you want to explore ways that you can leverage your expertise through speaking, consulting, books, or conducting trainings on the side of your full-time work.
I'm not sure what kind of business I want to start. Should I wait until I have a better idea before I join?
This is probably the best time to join! I've found that too many emerging entrepreneurs waste time spinning their wheels and could benefit from the wisdom and perspective that working with a seasoned entrepreneur and coach can bring. I'd love to help you begin your entrepreneurial journey in a streamlined and efficient way.
Is this only for people new to business?
No. This program is suitable for both people who are new to business and those who want support relaunching their businesses in a more streamlined and strategic way. Students who have been in business before report that this training gave them the courage to jump back in the arena and they are seeing results like never before. Check out Deanna's testimonial as an example.
Does the Accelerator include one-on-one coaching with Titilayo?
The Accelerator is a group coaching program and one-on-one coaching sessions are not included. That said, you will have the opportunity to submit questions for our biweekly coaching calls, volunteer for 1-on-1 "hot seats," and engage in the private Facebook community with other students. You'll also have lifetime access to the Accelerator for as long as the program exists, and you'll be able to hop on our bi-weekly coaching calls in any future cohort of the Accelerator.
What is your refund and cancellation policy?
We know the results participants get when they engage in the program, and we stand behind our trainings 100%. That's why we offer a satisfaction guarantee. Here's how it works: Participate in the first two modules of the accelerator and complete your coursework. If you no longer feel that the Accelerator is right for you, send an email to email@example.com with your completed coursework within two weeks of the start of the live program, and we'll send you a swift and complete refund.
Have any other questions before APPLYING?
Email us at firstname.lastname@example.org and we will arrange a short phone call to help you determine if the Own Your Expertise® Accelerator is a good fit for your needs.