Show yourself you have what it takes to be an entrepreneur.


You're smart, an A-player and you have a hunch that you'd be successful in business.

But while your many years of work and schooling taught you how to be a stellar employee, you never learned the skills and mindset of an entrepreneur. 

You crave more freedom and flexibility, so you've found yourself googling and cobbling together tips, courses and checklists in entrepreneurship. You have a vague sense of all the pieces, but you don't know how to put them together, and you're smart enough to know that building a business is more than a cute headshot and a fancy logo.

You're ready to focus on what really matters: getting your business idea into motion and generating revenue solving a problem for someone who needs what you have to offer.

That's exactly what the Own Your Expertise Soft Launch Lab is all about.

The Soft Launch Lab is a virtual, live and interactive one-day business design sprint that helps you clarify your niche, identify your target market, validate your business idea, develop an initial offer and sell it to your first client (a "soft launch"). It also includes three months of support in the Own Your Expertise community with biweekly coaching calls as you implement your business plan.

You'll have a proven repeatable system for launching a business idea and generating income in your toolbox, whether you choose to go into entrepreneurship full-time or on the side.

Our next sprint will start August 9. Enter your name and email address below, and we'll let you know when we're welcoming new participants.


client testimonials

Clarity, Momentum, Profit

I chose to work with Titilayo because of her proven success in supporting entrepreneurs. She is innovative, supportive, and inspiring. I was the person in her mastermind course who had the pieces of the puzzle, but struggled to put them together because I wanted everything to be perfect. Titilayo showed me how to get out of my own way and walk through a simple process where I quickly gained momentum and so much confidence! Within 8 weeks of working together, I submitted a six-figure multi-year proposal for a major client—AND I landed it! Now after a few months I have several new clients and I am using all of the skills, tools, and templates that Titilayo shared with my mastermind group.

—Danielle E.

Before working with Titilayo, I was having a hard time figuring out my niche. Over the course of working together, I have narrowed my niche; determined the cost value of my services; and learned about designing a marketing strategy. My perspective has definitely shifted from hesitant entrepreneur to confident consultant, and I have several new prospects.

I did not have a roadmap and now I do. Titilayo has been exactly what you need a coach to be...knowledgeable, encouraging, energetic, resourceful and flexible. I am so appreciative and better off for having taken part in the process. 

—M.J. Lane, Trust Administrator & Attorney


Before working with Titilayo, I wasn't sure where to start, how to organize, or what was possible in the consulting field. I lacked knowledge of a succinct system to get me to the place of starting and was unclear about the path to consulting.

Over the course of working with Titilayo, I developed a clear vision for how I will start consulting, where this could possibly lead, and I reaffirmed my value in the space I intend to consult in. My first consulting gig is actually in the works, and I feel like a world of opportunities opened up.

—Jenay Sermon, Ph.D., Education Researcher and Innovator


Before my strategy session with Titilayo, I struggled with identifying what skills and services I have to share outside of my 9 to 5.

The strategy session helped me realize that I have so much experience that I can offer to potential clients. Because of our session, I now see new opportunities at every turn. 

Titilayo is a dream to work with. She is warm, knowledgeable and relatable. I appreciated that she prepared for our session by researching my work and offering pointed guidance and suggestions. I highly recommend you work with Titilayo!

—Chantá Parker, Attorney & Creator at Memo to Mattie


I had been in business before, and I was mentally ready to start another business, but I was struggling with structure and developing a focused strategy for how to begin. 

Through our work together, I've learned not to be a perfectionist and to build, measure, learn and repeat. I now believe that I'm expert enough, I'm organized financially, and I've identified my niche.

Just two months after working with Titilayo, I submitted my first proposal, gained my first paying clients and turned a profit for the first time in my business. I'm officially an entrepreneur again! 

—Deanna Mason, Creator and Founder of Refreshed Moms



Strategist, Educator and Entrepreneur

Titilayo Tinubu Ali is a business strategist, trainer and founder of Own Your Expertise® where she helps early stage women of color entrepreneurs package, price and position their expertise into businesses to that support them and create opportunities for others.

A corporate and intellectual property attorney and published author with over 15 years of consulting experience and clients spanning the corporate, nonprofit, philanthropic and public policy sectors, Titilayo brings deep knowledge and hard-earned wisdom to her training and coaching methodology.

She has personally coached attorneys, doctors, accountants, organizational development experts, curriculum designers and many others from idea to business implementation. She is a published author whose education research has shaped the development of education systems in the United States, Canada and Ireland. As a communications and management consultant, she has created multi-market media campaigns for nonprofits and social causes that have successfully placed news stories on CNN, NBC, ABC, FOX, and NPR. 

Titilayo earned a bachelor's degree from Spelman College, with honors, a master's degree from Columbia University, a law degree from UC Berkeley School of Law, and she is a certified entrepreneurship trainer.