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Hello, and thanks for visiting Own Your Expertise!

I'm Titilayo Tinubu Ali, Founder & CEO, and I'm on a mission to help women professionals rise into leadership on their jobs and transition into business ownership whenever they are ready.

When I launched into consulting 15 years ago, there weren't many tools to support me on my journey. Like you, I struggled with figuring out my niche, navigating self doubt as I set my prices, fumbling around with branding and marketing on a shoestring budget, and much more. 

With guts and grit, I eventually found my way and went on to land a variety of legal, communications and management consulting clients in Atlanta, New York City, Bay Area/Silicon Valley, Charlotte and Denver. Having entrepreneurship skills has also made me a valuable employee as new and restructuring companies have brought me on during times of growth where innovation, nimbleness and management skills are especially needed. 

I created Own Your Expertise to give you the support I never had: training, articles and workshops that help you interrupt old patterns of playing small, unlearn the ways that have put a cap on your potential, and adopt new business skills to rise to your role as CEO of your career and life.

Our company also works with employers and educational institutions to help them see the value in nurturing your entrepreneurial spirit and get better at attracting, cultivating and retaining entrepreneurial employees and supporting emerging women executives in the workplace and beyond.

Whether you just have an inkling that you might want to be an entrepreneur one day, or you've been freelance consulting on the side and you're ready to do it full-time, we're here to help you own your expertise and take your career to new heights.

I'm glad you're here!

Titilayo Tinubu Ali
Founder & CEO, Own Your Expertise

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OUR CORE VALUES

 We reject zero-sum thinking and know that when one woman rises, it's a win for everyone.  We create safe and supportive spaces for women to unlearn socialized norms while learning the foundations of business and leadership. 

We reject zero-sum thinking and know that when one woman rises, it's a win for everyone.  We create safe and supportive spaces for women to unlearn socialized norms while learning the foundations of business and leadership. 

 We focus on taking you from idea to implementation and our trainings are designed to move you into action and out of overthinking mode. Perfection not needed.

We focus on taking you from idea to implementation and our trainings are designed to move you into action and out of overthinking mode. Perfection not needed.

 We view business, career and leadership development from a design perspective: there are no straight lines or formulas. Our trainings are designed to make you through an iterative process of figuring out your unique consulting niche and leveraging your skills and interests.

We view business, career and leadership development from a design perspective: there are no straight lines or formulas. Our trainings are designed to make you through an iterative process of figuring out your unique consulting niche and leveraging your skills and interests.

 We reject the notion that you're either the "business type" or not. We believe that business skills can be taught and learned and that anyone can cultivate business savvy.

We reject the notion that you're either the "business type" or not. We believe that business skills can be taught and learned and that anyone can cultivate business savvy.

 Take your work seriously but don't take yourself too seriously. You'll get things right, you'll make mistakes, you'll miss the mark. Laugh it off and find joy in the journey.

Take your work seriously but don't take yourself too seriously. You'll get things right, you'll make mistakes, you'll miss the mark. Laugh it off and find joy in the journey.

 Owning your expertise gives you the freedom to lean  out  of unsupportive work environments and lean into a career of your own making. Self-employment skills also allow you the freedom to be location independent and to adjust your work style a work schedule in a way that works for you personally and professionally.

Owning your expertise gives you the freedom to lean out of unsupportive work environments and lean into a career of your own making. Self-employment skills also allow you the freedom to be location independent and to adjust your work style a work schedule in a way that works for you personally and professionally.