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Own Your Expertise® is the only training program dedicated to harnessing Black women’s brilliance and leadership potential to build a pipeline into gainful self-employment.

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Black women are holding it down.

According to a recent study by the Center for American Progress, “70.7 percent of Black mothers and 40.5 percent of Latina mothers were primary or sole breadwinners in 2015, compared with 37.4 percent of White mothers.”
We bring home a significant portion of our families’ incomes while racial and gender parity issues persist.
Frustrated with work prospects, Black women, at a rate higher than any other demographic group, are choosing to work for themselves,* and an emerging freelance economy is making self-employment more likely than ever.

*Source: 2018 American Express State of Women-Owned Businesses


We believe that entrepreneurship skills are survival skills that should be in every woman’s toolbox. 

When you have the tools to think and act like an entrepreneur you can:

  • Be more fulfilled in your work and solve problems in your community

  • Lean out of workplaces that don’t support you

  • Be location independent and work from wherever

  • Take on the amount and type of work that fits your lifestyle

  • Be confident knowing that no matter what life changes happen, you can make it on your own


Meet the Founder

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Titilayo Tinubu Ali is founder of Own Your Expertise®, an online training program that helps black women professionals develop the business and leadership skills to work for themselves.

For the past 16 years, Titilayo has mentored emerging leaders and entrepreneurs alongside her career as an attorney, consultant and education policy researcher. She has coached women through landing their first consulting clients, generating $100,000+ in revenue, and turning their first profits in less than three months.

She routinely trains and speaks in college, university and corporate settings on how professionals can develop personal brands and take ownership of their careers.

Titilayo earned her an honors B.A. from Spelman College, an M.A. from Columbia University and J.D. from UC Berkeley School of Law. She’s a certified entrepreneurship instructor for small business owners.

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Many of us crave better work-life balance and flexibility, but so many of us lack the business skills to work for ourselves.

Our many years of education taught us how to be great employees, but very few women know how to create work for themselves.

The future of work is making it even more important that we know how to fly solo.

Studies predict that by the year 2027 the majority of the U.S. workforce will be independent freelancers.

Knowing how to pitch clients, generate business, and market, sell and deliver your professional brilliance gives you options.

And when you have the business skills to create work for yourself, you can walk with a certain confidence and freedom knowing that you’ve got YOU.

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Over the course of working with Titilayo, I developed a clear vision for how I will start consulting, where this could possibly lead, and I reaffirmed my value in the space I intend to consult in. My first consulting gig is actually in the works, and I feel like a world of opportunities opened up.

—Jenay Sermon, Ph.D., Education Researcher and Innovator


Titilayo showed me how to get out of my own way and walk through a simple process where I quickly gained momentum and so much confidence. Within 8 weeks of working together, I submitted a six-figure multi-year proposal for a major client—AND I landed it! Now after a few months I have several new clients and I am using all of the skills, tools, and templates that Titilayo shared with my mastermind group. 

—Danielle E.


I had been in business before, and I was mentally ready to start another business, but I was struggling with structure and developing a focused strategy for how to begin. 

Just two months after working with Titilayo, I submitted my first proposal, gained my first paying clients and turned a profit for the first time in my business. I'm officially an entrepreneur again! 

—Deanna Mason, Creator and Founder of Refreshed Moms

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Learn the actions steps our students have taken to land multi-year consulting clients in 8 weeks or less

Get started by downloading the 3-month Consulting Launch Checklist. This FREE printable checklist will show you:

  • Exactly what you should be focused on when you’re first starting out so that you can tune out the noise and minimize overwhelm

  • The must-do action steps you should take in the critical first three stages of business growth

  • Monthly mantras to help you expand your mindset each month and get more comfortable being visible and playing bigger