The world of work is evolving.
Are you ready?

Untitled design (2).png

Companies are increasingly asking their employees to be more innovative, creative and entrepreneurial to stay competitive.

Meanwhile, technology has increasingly made remote and flexible work arrangements the norm—a win-win for employers and employees.


The U.S. is rapidly becoming a freelance economy with self-employed workers on pace to be the workforce majority in 10 years. Women are leading innovation and growth with women of color driving a surge in entrepreneurship.

But, while many women are highly skilled in their fields, few received any training in business development or entrepreneurial thinking to prepare them for the emerging freelance economy.


We believe that entrepreneurship skills are survival skills that should be in every woman’s toolbox. 


When you have the tools to think and act like an entrepreneur you can:

  • Choose to lean out of workplaces that don’t support you

  • Be location independent and work from wherever

  • Take on the amount and type of work that fits your lifestyle

  • Have the time to take better care of yourself and your loved ones

  • Be confident knowing that no matter what life changes happen, you can make it on your own

AM5I6779 (1).jpg

Hi, I’m Titilayo Tinubu Ali, founder of Own Your Expertise, and I’m so glad you found your way here. You deserve to have the tools to choose how to spend your time and design a career that supports you while serving others.

I created this brand to help you develop entrepreneurial skills that equip you to rise into greater leadership at work, make empowered choices about when and how you work, and transition into entrepreneurship when you’re ready.

Whether you're hoping to be able to leap into entrepreneurship fully one day or you're planning to maintain steady additional income on the side, understanding how business works gives you options.

Owning your expertise looks different for every woman, and the journey to entrepreneurship doesn’t happen overnight. Right now, it may mean:

  • Seeking out the tools and mentorship you need to go after the promotion

  • Being more visible and getting more comfortable sharing your ideas

  • Writing your book

  • Stepping into consulting to create more work more flexibility

  • Launching your business idea

Through our workshops, online learning experiences and private coaching, we’re here to help you clarify the goals of your next stage of professional growth and cultivate entrepreneurial skills to propel you in the workplace and beyond.


Titilayo Tinubu Ali
Founder, Own Your Expertise®

Click here for Titilayo’s full bio and for speaking inquiries.


Here’s How we can work together:

Strategy Session

Book a 60-minute strategy session to clarify your expertise and create a plan to launch your business

Speaking & Workshops

Bring Own Your Expertise® to your organization with a signature workshop or keynote speech

Client Stories


Before working with Titilayo, I wasn't sure where to start, how to organize, or what was possible in the consulting field. I lacked knowledge of a succinct system to get me to the place of starting and was unclear about the path to consulting.

Over the course of working with Titilayo, I developed a clear vision for how I will start consulting, where this could possibly lead, and I reaffirmed my value in the space I intend to consult in. My first consulting gig is actually in the works, and I feel like a world of opportunities opened up.

—Jenay Sermon, Ph.D., Education Researcher and Innovator


Before my strategy session with Titilayo, I struggled with identifying what skills and services I have to share outside of my 9 to 5.

The strategy session helped me realize that I have so much experience that I can offer to potential clients. Because of our session, I now see new opportunities at every turn. 

Titilayo is a dream to work with. She is warm, knowledgeable and relatable. I appreciated that she prepared for our session by researching my work and offering pointed guidance and suggestions. I highly recommend you work with Titilayo!

—Chantá Parker, Attorney & Creator at Memo to Mattie


I had been in business before, and I was mentally ready to start another business, but I was struggling with structure and developing a focused strategy for how to begin. 

Through our work together, I've learned not to be a perfectionist and to build, measure, learn and repeat. I now believe that I'm expert enough, I'm organized financially, and I've identified my niche.

Just two months after working with Titilayo, I submitted my first proposal, gained my first paying clients and turned a profit for the first time in my business. I'm officially an entrepreneur again! 

—Deanna Mason, Creator and Founder of Refreshed Moms

I chose to work with Titilayo because of her proven success in supporting entrepreneurs. She is innovative, supportive, and inspiring. I was the person in her mastermind course who had the pieces of the puzzle, but struggled to put them together because I wanted everything to be perfect. Titilayo showed me how to get out of my own way and walk through a simple process where I quickly gained momentum and so much confidence! Within 8 weeks of working together, I submitted a six-figure multi-year proposal for a major client—AND I landed it! Now after a few months I have several new clients and I am using all of the skills, tools, and templates that Titilayo shared with my mastermind group. 

—Danielle E.