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We develop leaders who build businesses.

Business strategy and leadership development for emerging women of color entrepreneurs


the problem

All passion, no strategy.

Workplace bias and a desire for work-life balance are driving more women of color into entrepreneurship. But many are taking the leap with tons of passion but without mentorship and a clear strategy, leaving their ventures unsupported and short-lived.


the vision

Generate income and impact.

We envision a world where women of color-owned businesses create financial freedom and security for their founders, generate job opportunities, and solve pressing problems for customers and communities.

client testimonials

Clarity, Confidence, Profit


Before working with Titilayo, I wasn't sure where to start, how to organize, or what was possible in the consulting field. I lacked knowledge of a succinct system to get me to the place of starting and was unclear about the path to consulting.

Over the course of working with Titilayo, I developed a clear vision for how I will start consulting, where this could possibly lead, and I reaffirmed my value in the space I intend to consult in. My first consulting gig is actually in the works, and I feel like a world of opportunities opened up.

—Jenay Sermon, Ph.D., Education Researcher and Innovator


Before my strategy session with Titilayo, I struggled with identifying what skills and services I have to share outside of my 9 to 5.

The strategy session helped me realize that I have so much experience that I can offer to potential clients. Because of our session, I now see new opportunities at every turn. 

Titilayo is a dream to work with. She is warm, knowledgeable and relatable. I appreciated that she prepared for our session by researching my work and offering pointed guidance and suggestions. I highly recommend you work with Titilayo!

—Chantá Parker, Attorney & Creator at Memo to Mattie


I had been in business before, and I was mentally ready to start another business, but I was struggling with structure and developing a focused strategy for how to begin. 

Through our work together, I've learned not to be a perfectionist and to build, measure, learn and repeat. I now believe that I'm expert enough, I'm organized financially, and I've identified my niche.

Just two months after working with Titilayo, I submitted my first proposal, gained my first paying clients and turned a profit for the first time in my business. I'm officially an entrepreneur again! 

—Deanna Mason, Creator and Founder of Refreshed Moms


about the CEO & founder

Strategist, Educator and Entrepreneur

Titilayo Tinubu Ali is a business strategist, trainer and founder of global entrepreneurship and leadership development brand Own Your Expertise®. She teaches women of color professionals how to package, price and position their expertise into businesses to that support them and create opportunities for others.

A corporate and intellectual property attorney and published author with over 15 years of consulting experience and clients spanning the corporate, nonprofit, philanthropic and public policy sectors, Titilayo brings deep knowledge and hard-earned wisdom to her training and coaching methodology.

She has personally coached attorneys, doctors, accountants, organizational development experts, curriculum designers and many others from idea to business implementation. She is a published author whose education research has shaped the development of education systems in the United States, Canada and Ireland. As a communications and management consultant, she has created multi-market media campaigns for nonprofits and social causes that have successfully placed news stories on CNN, NBC, ABC, FOX, and NPR. 

Titilayo earned a bachelor's degree from Spelman College, with honors, a master's degree from Columbia University, a law degree from UC Berkeley School of Law, and she is a certified entrepreneurship instructor for small businesses.

our services

Smart, Strategic, Practical


Our group accelerator equips aspiring entrepreneurs with the marketing, research and business development foundations needed to validate their business ideas and land their first clients. The program also gives working professionals the entrepreneurial skills to land speaking gigs and generate consulting income on the side.

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Our founder Titilayo Tinubu Ali works with a select number of early stage entrepreneurs to help them get clear on their business model and prototype their offer with real people. She also helps established business owners refine their business models, set up systems and scale.


why women of color?

We're the fastest growing group of entrepreneurs. 

We will be the majority of women in the United States by 2045. Our well being, economic security and capacity to contribute to society matters to us and to the world.

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